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Every morning driving into work I hear very expensive rush hour advertisements for various "Yellow Page" style directories. And every morning I think to myself "Is this really necessary?" I don't know about the rest of the world but I only get a phone book from my phone company...which...in most cases only one landline phone company with service a particular area. So why do these companies pour millions of dollars into advertising that "ABC Yellow Pages" are better then "XYZ Yellow Pages"? No, I don't have the answer.

Even though I abstain from having a landline phone in my home due to low cellular rates, Embarq would be my local provider. They've gone so far as to give their book the personal name of "Dex". (I'm assuming a spinoff of 'Index') My next question is do people, aside from people on the run going to a phone booth and ripping a page out in a movie, actually USE these antiquated devices anymore? They do make great booster seats for children though. And it really impresses the ladies when you can rip one in half. I guess for non-connected homes and businesses it might be useful, but my guess is that will slowly slip away into obscurity.

Well, if you're ever looking for me, don't bother looking in the phone book as you'll never see me listed there until they start indexing cell numbers! But you can always contact me at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it and let me know what you think of all the money being wasted on such advertisements. Also be sure to take our pool here on the left side and let us know how many different Yellow Pages you get each year! (From different companies please)